If you will be doing a lot of keyword research on Pinterest, check out the Pin Inspector Research Tool. Soon you’ll have a large list of keywords to refer to and can use for the following… We actually all use the products, services, and courses we recommend.Ĭhoose a handful of secondary keywords (or as many as you have time to research) and repeat the ABC research process. However this in no way affects our recommendation. Affiliate Disclaimer: This post contains affiliate links where we earn a commission if you sign up through them. This is similar to how you would search on Google. And searchable means people enter words (keywords to us marketers) or word strings into the search bar to find what they’re looking for. Since Pinterest is a search engine (a visual one), it’s logical that everything you publish to Pinterest is searchable. You’ll hear terms tossed around like “Pinterest keywording” or “Pinterest SEO” or “Pinterest trends.” Mostly these terms are about the same thing when it comes to Pinterest, but there are a few nuances which we’ll talk about in a bit. Keywords also inform the Pinterest algorithm so it understands how to categorize your content and serve it up to Pinterest users who are searching for your content – even if they are not following you – but are interested in your topics. Incorporating well-researched keywords helps people find your content and click over to your site or blog. You’ll use keywords to rank your pins and boards to get them to show up in Pinterest Search. Pinterest keyword research is the first thing you need to do if you’re going to market your business on the platform.
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